Microtext – is any text up to 200 letters with spaces.
In marketing, the goal of this text is the direct contact sale. The interface is the User support in the tasks performance.
Design of the selling page is performed by its commercial text and key visual image. Also, the text affects the formation of user needs in product and lead generation.
Information text keeps the user from access to the offline (phone calls, visits) and the termination of the interaction (when the problem is not clear, and it is easier to close the page). The commercial value of such texts is reducing the load on the customer support department and the overall high customer loyalty.
Editing texts directly in the prototype or after the release of the mobile application, interface for small errors, inaccuracies, which will inevitably be at the stage of visual design or programming.