The answer is pretty obvious: because. Because of convenience. Because of rapidity. Because of portability. People with different sicknesses all over the world need them as much as hospitals do. Medical apps provide a vast space of opportunities for designers and developers. And, finally, we do not live in Dinosaur Age, do we?
Modern medicine provides a huge amount of mobile app services, that simplify the medical supplies and doctors’ search, help to clarify disease and even show human body’s organs using AR technology.
There are numerous innovative mobile applications appearing in medical sphere. All of them undoubtedly have benefits for patients with different patterns of diseases and, accordingly, have their own specific features. This subject is close to App2World — we had a UX/UI design experience for several superior projects, like CardioQvark and Pulsir. And without too much modesty, we declare that we’ve succeeded in it.
App2World insists on the importance of UX design for this sort of applications. Without decreasing UI experience, let’s figure out how medical application design works. In the end, decisions made in UX are actually UI decisions.
Final scenario should contain answers to UX questions such as:
Summarizing, these clauses are core in developing really worthwhile medical app. The final product should be trustworthy, convenient, encouraging, as realistic as possible.
We all getting ill from time to time. But what to do, if the illness is chronic or unexpected? It is a great idea to produce an app which will make life simpler and bring relief to the man in need. And, of course, medical app is a specific area for design or development which has special requirements.
Customer Experience Strategy, In everyday life, for example, when you enter the store, you pay attention to everything: the quality and variety of goods, the smile of the seller, his professionalism, interior decoration, ease of calculation and delivery. To make the current and future purchases, you need to arrange all the parameters. This is the Customer Experience.
CX (or Customer Experience) Strategy it is also a methodology, which deals with the involvement and interaction with the regular customers of the company.
In practice, it is a sum of impressions, which the buyer receives from:
Positive customer experience includes:
That’s only what the company must do to create an audience of regular customers.
Research and development of CX allows you to present yourself properly on the market and be in demand. Large companies use Customer Experience methodology in order to have a unique competitive advantage.
Wide opportunities for study and formation of shopping experience open the mobile app.
Because regular customers actively use the mobile application for their ease. Therefore, the work on it should not be stopped after the releasing on the Market.
This is where the fun begins. You are closer to your customer and you are with him everywhere: in the hand, in the pocket, under the pillow. All the important moments in his life he now will spend with you. This is a great recognition of your company and, at the same time, a great responsibility which you are carrying now.
Your task is not only to strike up a lasting friendship with the client, but also to extend it for years. Use the mobile app to your marketing strategy.
Application – is an investment, not a fad or a trend, although its presence is already says a lot about the level of your business. It is used for any interaction of the company and the client, for example:
Mobile application helps the company to show incredible flexibility to information: that is, to render it to the right user at any time. For this to happen on a regular basis, you need to take care of the user come back to the application.
Often, the application of many companies are not initially focused on the user’s come back. It means that the purpose of application for business and for user is not entirely thought out, and hence the design too. CX solves the problem of “burn-out of the audience”, typical for many applications. Learn what the client wants and give it to him.
It is important to remember that the user’s come back can be ensured by the correct application design. Push-messages client may get bored the client but interesting content always attracts. To make the client open application as often as possible, come up with additional useful for him solutions and update the application design.
For example, the main function of the application for a restaurant is the ability to order dishes and to make reservations. If the application will contain additional recipes, there willl be more comebacks.
The mobile application is a tool for handling the emotions of customers. Show them that you are great together! If you can convince people that your work has been done with the soul and conscience, that you were thinking about people then the comebacks will not take long.
Man has always wanted to be part of a great idea to identify himself with a particular philosophy and lifestyle. Branded CX – product impressions and emotions with the brand values. It occurs when a person, for example, becomes the owner of a new iPhone. And all because the brand and Apple products are perfect, what can say crowd of fans queuing for the new device.
Express your idea in a mobile application. The man who daily watches over its development, is also imbued by it. Moreover, it will help you in the development of this idea. Give the customer feeling that he is your inspiration.
Designer’s task is to connect brand values, the outer perfection and functionality in one application.
This approach is carried out through
The app allows you to be in touch with customers constantly and “personally”. When a user accesses your application the system will take into account his location, the search query, the preferences. You have a unique opportunity to make the client understand: he is the only one and all that you do is just for him.
In the modern world it is not enough to know the basic information about the client. You must always keep in mind that it changes. You need to consider the slightest changes in the cultural environment of the user, to know how to perceive your company. Then you will get additional leverages on the needs and opinions of potential buyers.
The mobile app is always in your customer’s hands. He can share data to help you to improve the quality of services and to capture trends and buying behavior.
Link in the application on the social networks. Firstly, they contain a lot more of customer information than you can get in any other way. Secondly, this information does not need to be asked for. It is shared voluntarily! Thirdly, you will be able to collect, report and monitor the comments about your services.
Cost-effectiveness of advertising and communication is very important. The modern user is very fussy to advertising as such, but perceive the content easily. Especially when he can create it and show to others. Let him do it at any moment. If you do not have such function in your application so use only original content.
Promotions by means of the App are the most effective. They are the easiest way to render to the client. Encourage users by discount in the case of, for example, the order through the app, rather than through the site. So you can promote the application and turn occasional customers into regular.
In the fierce struggle between the companies for every customer the quality of mobile applications can play a key role. The main thing here is to meet all the requirements of your applications customers’. Imagine for a moment that your mobile app is much more convenient and has more thoughtful functionality than the competitor one. Of course, the user selects yours. Otherwise, you should run to the designer of the UX-card.
If the mobile app – this is this very product, its quality determines the future success of the project. The producer sees it as a business project, whose ultimate aim is to profit from users downloads. This mobile application is aimed at the implementation of the current user’s daily tasks and will not be tied to the services of a particular company.
The far-sighted businessman would try to host customers not only with beautiful design and advertising, but also would provide application with such features without which users will no longer imagine their life. UX-designers will help to bring these features to the user and not to get lost in his own ideas.
User retention problem is solved by updating the software applications and features design, as well as a high level of promotion (social networks, leadpages, user reviews).
In this case, the convenience to download, install, understand and use, updates of the application create customer experience and the popularity of the following author’s projects, as well as the success of the current application are to depend on this.
While hearing this word (UI-kit), you, as a customer, might think that UI-kit – a trendy curse or a tricky term for which you require a lot of money. Indeed, the network is full of information for professionals and no intelligible word about what UI-kit means. Let’s see and we’ll explain what is it and for what it is used.
UI stands for «User interface» and kit is for «package».
Visually UI-kit is a graphical representation of a set of elements of the finished application screen with which the user performs various operations.
The UI-kit depicts the elements of navigation and interaction.
1. Building blocks:
2. Internal application icons and symbols for control panels.
A feature of UI-kit is an image of the interface elements in all possible states. For example, a button can be in these states:
For mobile applications owners all of these dice, sliders and buttons are as a set of accessories that forms the aesthetic of applications. Beautiful design helps to sell.
For us, UI-kit – all the user interface elements that are created for all mobile application screens. UI-kit is done in the same style according to the design of the application and operating system standards.
UI-kit is a kind of art in the design of mobile applications. It can be created without reference to a specific project.
UI-kit helps to create an individual and unique user interface taking into account all the characteristics of the application clients’ audience.
Besides the customization it is important that the mobile application looked and worked in the system as a native. The designer develops UI-kit, using the specification, the latest trends of interface design and updatings of mobile platforms.
With the release of the new version of mobile operating system, the application requires the replacement of obsolete items on a current without breaking the structure and application patterns. For this UI-kit is developed or more of its options and then update is released.
Beautiful UI-kit creates the impression of an application and generates a positive user experience.
Designer organizes his work and makes a visual presentation for the customer. UI-kit allows you to make an initial estimation and then to perform further refinement of screens.
Specifications – technical recommendations from manufacturers of operating systems for designers and developers of mobile applications. They contain all the standards for creating UI-kit. All the specifications for Android are available on Android developers, iOS – on Apple Developer.
Platforms’ guidelines define the basic parameters of UI-kit.
1. All parameters of building interface elements:
2. Specifications for internal icons.
The main requirement here is not to copy icons from the interface to other platforms. For example, if an application for Android, you can not use the standard iOS elements.
We will further try to get the number of frightening design terms decreased for you. Read App2World.
Any wonderful mobile application project may fall into the trap of ideas. If from a variety of good, relevant solutions strange results are obtained – sucks!
UX-mapping is a visual map of your application. Build it and you’ll realize what you need to take to eventually significantly increase the number of downloads and regular users.
UX-mapping will prevent or solve problems related to general functionality and building applications and at the same time make will make it clear in use. Simple mobile app has more positive reviews.
Put your soul into your project and your customers will appreciate it .
Fresh perspective never hurts. You have worked as much time and built a labyrinth, from which it is more and more difficult to find a way out. Show the project to the UX-designer. Now only he can understand you and find a solution to the key functions of the application.
Decide which tasks solves application for your company. This is an opportunity to drop out the superfluous and stay at home, as well as to understand for yourself what related projects are needed for the application.
Mapping will depend on what actions you expect from the user. However, the application must bear a your idea, you want to discover the world. Make it so that users can also imbued by it.
First of all you will be able to define their requirements and custom application. Focus on the user logic. So, what do you well understand themselves, to be understood and your customer, but it is on a different level. UX-map will help you cut off all the excess and leave the possible favorite users.
UX-mapping will help to create a logical sequence of pages of the application. You will see the general scheme of the whole mechanism, and finally will understand how it works. Then you get to understand that the draft too much, and that, on the contrary, – to add. And the main thing – to know exactly what application finally happen and your client will interact with it.
When you see the architecture of the application, you can build an information architecture. Firstly, this is a step to a clear application. Secondly, you will be able to captivate the user to interact with the application. Thirdly, you will have an idea of what to write on a Landing page, while the project is still in development.
Organize information and the ability to prioritize. Home information should be available in the first place. The key user actions should push content.
More at the intermediate stage, you will understand what content you want to use for your application and will be able to proceed to its preparation. Use unique content. It is several times more efficient because:
Check it out and you will like.
Performing prototyping – an important aspect for cooperation, which will affect the success of the application. In any event, the professional development of prototypes is more profitable than making corrections during the development phase.
Now you can look at the structure of the application in the “before and after”. Think about what ideas should be reserved to the next project. And forward to work on!
A lot of information is available about how to create the text for the Web interface. And as for the text for mobile applications the situation is the opposite. And by the way, the text for the web and mobile applications is not the same thing.
The mobile application has both the interface text , which increases the level of interaction and the text content, the task of which is communication.
Text content in a mobile application has somewhat different conditions of use than a text for desktop reading.
It is important to understand that the smartphone is not a mini-computer. And applications for it have a principle of interaction that differs from the PC.
The mobile user either wastes time by viewing the text content, or is in a hurry. The researchers argue that in both cases a large amount of textual information irritates the user. However, we currently noticed at times what is interesting to us personally is read carefully the in any volume.
Mobile content is two times harder to read. This is due to incomplete informational context or lack of it. Screen restricts the field of user’s view, forcing his short-term memory to remember more and for a long time. It is tiring and reduces the concentration.
Long scrolling and inconvenient navigation in the text (continuous text without formatting, and blocks) make it difficult to read and prevent text scanning.
Nielsen Norman Group research on the mobile content showed that the editing of articles for reading mobile apps should be more thorough than for full-featured websites. The researchers explain this to lower margin of patience from users.
The interface text constantly faces with restrictions: the screen size and the size of the text element (ex, button). So, often, when developing an application design situations arise with too long names of buttons.
For example, the working title of a button – “get started” (11 characters). And the title that placed in the layout is not greater than 10. To do this, we should rename the buttons to preserve the clarity of action. For this example, an appropriate title would be “Start”, or the other, depending on the context and further user action.
We do text formatting on the recommendations of software developers of mobile platforms. Guidelines contain valid patterns of all mobile application pages, including content and text.
How the buttons with titles and an example of text content will look like, the UI-kit of application can be the best demonstration. Here you can evaluate the aesthetics and readability of the proposed text. Samples of UI-kit and layouts with text blocks can be found here.
How to understand how much text is sufficient for the perception of the mobile user? What is more difficult – expanded text or short? And what is the mechanism of writing?
Here are some considerations based on experience and research.
“Short – it is too long for mobile. Today ultra-short rocks “- usabilitists claim.
This is the main difficulty. Immediately after understanding the idea appears crazy verbiage that you want to shrink to a minimum. Or choose the most exact words so that they clearly reflect the meaning of what has been said and were not commonplace. Therefore, the text that is “short”, thought out usually longer.
To reduce the time and observe the brevity, the text content for mobile can be developed according to the algorithm:
Working with a very short text interface it is easier by using only pen and paper. Firstly, the paper is easier to start any new task. Several sketches and key ideas help to overcome a psychological barrier and start working.
Secondly, the paper not only tolerate much, but stores the ideas. Crossed ideas do not go away. In the process it is possible to go back and rethink or add something. In a text editor, removing a few bad choices in a row, you can spend hours in front of a blank sheet. So let the ‘paper’ way be archaic, but it works. In addition, the paper – “device” that does not require recharging.
Also, the service or editor that can display just the number of characters in a word or sentence is needed.
As it turned out, the text for mobile applications – work fine, and requires not only the necessary skills from the writer, but also a professional designer. And it is better when the two interact. Writing this very text fundamentally differs from the standard web copywriter work by its ultra-shortness and a large number of editorial changes.